The author of Albion Vibes on the terrace at San Siro during a match

Football marketing from a man on the terrace

How do you make football culture and money get along,
without stripping the game of its soul and its atmosphere

The only condition for a football club to prosper long-term is a balance between the emotional interests of its supporters and the financial interests of the club. Holding that balance is what marketing in football is for. The only condition for a football club to prosper long-term is a balance between the emotional interests of its supporters and the financial interests of the club. Holding that balance is what marketing in football is for. The only condition for a football club to prosper long-term is a balance between the emotional interests of its supporters and the financial interests of the club. Holding that balance is what marketing in football is for.

The only condition for a football club to prosper long-term isa balance between the emotional interests of its supporters and the financial interests of the club.Holding that balance is what marketing in football is for.

Hryhorii Babanskyi

Red flares and smoke on the street before a match — #atmosphere

The author of Albion Vibes on the terrace of a Spanish ground before the warm-up — #supporters

A clubhouse wall: a Deportivo shirt, a Praviano scarf and a Club Marino sign — #clubs

The author of Albion Vibes at the cabinet holding Celtic European Cup — #culturalcapital

A Real Aviles mural: a supporter in the club blue and white — #brands

A Celtic scarf with club pins lying on grass — #values

The author of Albion Vibes outside San Siro in the evening: the advertising screen and sponsor marks — #marketing

Football marketing from a man on the terrace

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